Started in one of Milwaukee's proudest ethnic neighborhoods, Stefans has been at the center of soccer culture since the mid 60's. Originally a men's clothing store, Stefan (founder and namesake) accidentally became a soccer outfitter when local ethnic players had nowhere else to buy equipment. From extra space in the basement, Stefans Soccer Supply was born, quickly taking over the entire shop as demand and reputation grew for this unique specialty store.
The business has grown since Stefan started the shop. From one store servicing a few players and clubs, to multiple stores around Milwaukee and Madison with thousands of players and dozens of clubs, high schools and colleges. What has not changed is the strong values and business ethics that has made this second-generation family business the destination for serious soccer.